About about-face
Founded by Halsey, about-face is a multidimensional makeup brand built on the idea that makeup is an ever-evolving tool for self-expression. We create high-performance, vegan, and cruelty-free products designed for everyone to celebrate their unique individuality through bold color and texture.
Our Mission
Our mission is to empower a community of artists to embrace their own creativity and redefine beauty standards through high-performance, inclusive products.